If your brand could walk - How to Audit your SMME Brand

Can pigs fly? So how would it be possible for a brand to start walking? Never mind walking in a straight line?

The reality is that our brands should be alive and singing the most joyous song while walking with a spring in its step on a sunshine-filled summer’s day!  It should bring a smile to your face while you are checking all your little offsprings walking merrily behind.

Crazy thought? Let’s unpack.